A month, in one report
Sample: Complete plan, fictional practice. Call tracking only ships on Complete, so a sample that shows tracked calls has to say which plan it is.
Sample month: 11 Aug – 9 Sep 2026
Your phone rang 9 times from a tracked source this month, and another 18 pet owners clicked through to your booking system — 27 booking requests for $486, about $18 each.
8 of 9 calls were answered. One rang out at 4:51pm on a Friday and got a callback Monday morning.
Cost per booking request, by channel
- Google Search$242 · 15 booking requests · $16.13 each
4 of these started as a tracked phone call.
- Local Services Ads$100 · 4 leads · $25.00 each
Billed per lead by Google. Every LSA lead arrives as a phone call.
- Meta$144 · 8 booking requests · $18.00 each
1 of these started as a tracked phone call.
- Total$486 · 27 booking requests · $18 each
Impressions
6,400
Clicks
312
Reached the site
198
Booking requests
18
Of the 198 visits that reached the site, 9.1% requested a booking. Plus 9 booking requests that came in as tracked phone calls, for 27 in total.
Site health 94/100 — Core Web Vitals passing on mobile and desktop.
Every way a pet owner tried to reach you, counted once
- Clicked through to your booking system18
- Called a tracked number (including all 4 Local Services Ads leads)9
- Total booking requests27
A pet owner who called and also clicked is counted once, as a call. No contact form submissions this month.
Where you rank, from where
The same search — “vet near me” — run from 25 points across your service area. You hold the top three within about two miles and fade past that, which is normal and is where next month's posts are aimed.
- Profile views
- 1,240
- Direction requests
- 89
- Average rank
- 4.6
Organic search
12
Keywords now ranking on page 1 near you. Organic is a 9–12 month build; this is month 4.
Reviews
4.8
Average rating, from 14 new reviews. One 2-star review answered within 6 hours.
AI search
3 of 8
Named in 3 of 8 standard questions to ChatGPT, Perplexity, Gemini and Google AI Overviews; source cited: your Services page.
09 · Method notes
- “Bookings” means booking requests — a click through to your booking system, or a tracked call — until we connect to your practice software. It is not a confirmed appointment.
- Visitors who decline tracking aren't counted, so traffic and click figures undercount by roughly 10–30%. Our numbers are conservative by design (California law).
- Local Services Ads is billed per lead, not per click, so it sits outside the click funnel above and is added back into the booking-request total.
10 · Next month
- Shift $60 of Meta budget to Google Search — it books at $16.13 against Meta's $18.00.
- Two more LSA job types switched on now that the service area is tight enough to trust.
- Next SEO piece: “What a dental cleaning actually costs” — 140 searches a month locally, nobody nearby answers it.
- Chase the three clients who opened the review request but didn't finish it.
Campaign performance over time
Every number below is compared against the period before it, so you can see what changed, not just where things stand today. The 30-day view is the same month as the report above.
Google SearchSpend · 30D
$242
-1.2%
Booking requests · 30D
15
+15.4%
Cost / booking request · 30D
$16
-14.4%
vs the 30 days before
MetaSpend · 30D
$144
-1.2%
Booking requests · 30D
8
no change
Cost / booking request · 30D
$18
no change
vs the 30 days before
Billed per lead rather than per click, so there is no daily click trend to chart. Every LSA lead arrives as a phone call.
Sample data. Actual spend and bookings vary by business and market. With Local Services Ads included, the month totals $242 + $100 + $144 = $486.